How has the internet made media development more inclusive? - read on to find out.
In today day, online platforms have made it substantially easier for everybody to develop and share material. Previously, producing material for a broad audience called for access to a collection of crucial resources and funding. Presently, with the use of smart devices and typical digital technologies, digital media content examples including short form videos, blog articles and podcasts can be quickly created with simply a couple of standard gadgets, along with reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, particularly those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, implying that social media has produced a place for underrepresented neighborhoods to share their stories.
The increase of online content has completely changed what is meant by the term mass media. Previously, mass media followed a hierarchical structure, using a top-down media model. Typically, a small group of professionals, such as newspaper writers or broadcasters, who would produce content for big audiences who mostly just consumed it. However, these days, with the help of the internet, the face of media has seen significant modification, making the consumption and availability of media far more open and interactive. With access to popular social media platforms, new media examples are showing that people can create and share their own content, just as easily as they can consume it. Social media has allowed anybody to add to public conversations, rather than simply the major media firms consequently as a result, mass media is no longer controlled by a few big voices. Rather, it is spread out throughout millions of user narratives all over the world.
In the digital media landscape, what we see online is mainly determined by algorithms which are shaped by our online habits. Each social media platform utilizes its own automated system to reveal new material and advise material that will appeal to the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are subjected to, creating more partition and predisposition amongst users around social concerns. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media platforms in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of here user produced material in the media landscape.